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About INSIDEista

INSIDEista makes the world of ista transparent for very different target groups. The digital magazine sheds light on challenges and innovations which are shaping our industry but it also makes our range of products and services and our culture tangible. In long term INSIDEista is intended to grow to become a central platform for communications with our internal and external stakeholders. We hope you enjoy reading the contents and will be only too pleased to answer any questions you may have!
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Ista Mag

Changes in the housing market

In an interview with INSIDEista, Dr Manfred Riedel answers five questions on digitalisation in the housing industry and explains why there has to be a rethink.

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An interview with a digitalisation pioneer

Five questions to Dr Manfred Riedel

Dr.-Ing. Manfred Riedel is regarded as one of the great pioneers of digitalisation. The fact that nowadays everyone can talk about the smart home of tomorrow is certainly not least of all thanks to him. With his system, he intelligently networks all components of building technology and therefore contributes towards saving energy in the housing market. However, Manfred Riedel is well aware that a rethink has to take place if the smart building is to take off in the traditional housing industry.