Global challenges require committed companies which, as partners of politicians and society, recognise trends and work on solutions for topics in their sphere of influence. It is crucial for us to focus on the essentials both with regard to our stakeholders and our business success. By keeping this clear focus, we achieve the greatest effect.
ista conducted a comprehensive analysis of major reporting topics for the first time in the 2014 reporting year. What questions and issues are crucial to ista’s future sustainability? How can we become even better? The results of the analysis strengthen our focus as regards reporting, pinpoint our strategic approaches and consolidate our internal sustainability competence. The inclusion of important stakeholder groups not only helps us to satisfy the reporting requirements in accordance with the current guideline G4 of the Global Reporting Initiative but also provides us with crucial input for shaping our sustainability agenda.
The results of the analysis strengthen our focus as regards reporting, pinpoint our strategic approaches and consolidate our internal sustainability competence.
The materiality analysis 2014 was conducted in three steps and involved both internal and external stakeholders. The internal stakeholders comprised members of the ista Sustainability Council and sustainability delegates of our national organisations. The external stakeholders were people who, on the one hand, know the company well and, on the other, belong to one of the stakeholder groups relevant for ista. These include selected customers, tenants, associations, NGOs, representatives from politics as well as sustainability and financial experts.
In the first step, we analysed potentially relevant topics allowing for national and international industry-wide and pan-industry sustainability standards. In the second step, the resultant 12 sustainability topics were prioritised in an online survey of internal and external stakeholders. Furthermore, roughly half-hour interviews were conducted with the external stakeholders to find out what their expectations of ista are. In the final step, the ista Sustainability Council collated the internal and external perspectives and established material topics on this basis.
These results were validated by internal stakeholders in the current reporting period. Validation consisted of an online questionnaire on the new prioritisation of the topics, followed by a workshop to adopt the results. The most important changes compared with the previous year concern the topics “Customer satisfaction”, “Dialogue with politicians and society” and “Employee health“. This year, “Customer satisfaction” was given a higher priority from a business perspective and so this year we are reporting in detail on this topic. “Dialogue with politicians and society” and “Employee health“ were given a lower priority compared with the previous year. Our reporting on these topics is therefore less detailed.
The most important changes compared with the previous year concern the topics “Customer satisfaction”, “Dialogue with politicians and society” and “Employee health”.
The diagram shows the materiality matrix after validation by the internal stakeholders. The subjects highlighted in the diagram are those which we prioritise in our report.
The table assigns the relevant GRI aspects to the topics identified as material and states whether the topics reported have ecological and social impacts inside or outside our company.
|Topic||Relevant GRI aspect||Inside/Outside||Chapter|
|Attractive employer||Equal remuneration for men and women, equality, diversity and equal opportunities, vocational and further training, employment||Inside||Employees|
|Innovative products & services||Products and services,
|Quality of products & services||Products and services||Outside||Portfolio|
|Saving resources||Energy, emissions, transport, water, materials||Outside||Environment
|Customer satisfaction||Customer health & safety, labelling of products and services, protection of customer privacy||Outside||In dialogue|